FIBA 3x3 WORLD TOUR & WOMEN'S SERIES
AMSTERDAM 2026
19 – 21 June 2026 · NDSM Wharf, Amsterdam, Netherlands
One event. Two competitions. The only stop on the 2026 calendar to stage the World Tour and the Women's Series as a single event on one site.
- Runner-up
- Amsterdam RABOBANK (NED)
- Third
- Ub (SRB)
- MVP
- Fabian Giessmann (Baskets Bonn)
- Runner-up
- Rapid Bucharest (ROU)
- Third
- Netherlands U25 (NED)
- MVP
- Noortje Driessen (Netherlands)
Amsterdam 2026 delivered global reach and deep attention
Total impressions and total video views combine paid and organic social (#3x3wtamsterdam, 1 Jan – 24 Aug 2026) with FIBA 3x3 YouTube. Website views cover the event's World Tour and Women's Series pages. See Methodology.
One weekend, two competitions, three proof points
Three readings of the same weekend, each anchored to a measured figure.
One event, two competitions, one powerful footprint
Amsterdam was the only 2026 stop to stage the World Tour and the Women's Series as a single event: one site, one build, one production, one crew, one audience, across the same three days. That model delivered 358,057 event page views.
A home market that converts attention into action
The Netherlands won the Women's Series on home court and Amsterdam RABOBANK reached the World Tour final in front of a home crowd. Social engagement rate reached 5.82% across 673 posts and 166,222 engagements.
Audiences arrived and stayed
Average live-stream view duration was 9 minutes 6 seconds. 30.6 hours of published content returned 25,361 hours watched, an 828x multiplier on the content invested.
Five channels tell one story of Amsterdam 2026
- 01Television234 territories, 16 partners
- 02Live-Stream167,171 views, 25,361 hours
- 03Social4.30M impressions, 166,222 engagements
- 04Digital358,057 event page views
- 05Press25 verified articles across nine markets
Broadcast reach spans 234 territories across five regions
Amsterdam 2026 carried a full global broadcast footprint across the Unbeaten distribution network and a named partner list spanning five regions.
Europe and Asia anchor a five-region partner base
Europe and Asia account for 9 of 16 named partners, and three global carriers deliver the 234-territory footprint.
Two of three podium markets watched at home
Germany was served by Telekom (Magenta) into a final won by Baskets Bonn, and Serbia by RTS and Arena Sports into a third-place finish for Ub. Two of the three podium markets held a named domestic broadcast partner, putting the story on home screens as it happened.
Sixteen named partners carried the event worldwide
| Broadcaster | Territory | Region |
|---|---|---|
| RTS | Serbia | Europe |
| Arena Sports TV | Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia | Europe |
| Telekom (Magenta) | Germany | Europe |
| La Tele | Switzerland | Europe |
| SPTV | Croatia | Europe |
| CBC | Canada | North America |
| beIN Sports | USA and Canada | North America |
| Azteca TV | Mexico and Central America | Latin America |
| America TV | Peru | Latin America |
| Premiere Sports Network | Mongolia | Asia |
| Shinai Sports (iQIYI) | China | Asia |
| RTHK | Hong Kong | Asia |
| DAZN | Taiwan | Asia |
| Olympic Channel | Worldwide | Global |
| Unbeaten FAST channel | Worldwide (234 territories) | Global |
| FIBA 3x3 YouTube channel | Worldwide | Global |
Session content converted 30.6 hours into 25,361 watched
Forty published assets on the FIBA 3x3 YouTube channel, measured 1 January to 24 August 2026.
Re-live sessions drive two thirds of all views
Eight re-live session streams generated 62.9% of all views and twenty-eight full-game uploads added 33.7%. Session-length content out-performs game-length content by a factor of 6.5 per asset, a clear signal for future programming.
Viewers stayed 9 minutes 6 seconds on average
Amsterdam produced 25,361 watch hours from 167,171 views at an average of 9 minutes 6 seconds per view, with 2,161,174 impressions converting at a 5.29% click-through rate. Audiences did not just arrive, they stayed with the competition.
Live-stream figures cover the FIBA 3x3 YouTube channel, 40 published assets, 30.6 hours of content, measured 1 January to 24 August 2026.
Event pages drew 358,057 views led by teams and games
Traffic across the event's World Tour and Women's Series pages.
Teams and games pages capture half of all traffic
Teams and Games pages account for 52.5% of event traffic. On Women's Series pages, Teams out-drew the event home page, showing how strongly the athletes themselves pull an audience.
Photo galleries hold attention four times the site average
Photo galleries held attention for 143 seconds per user, four times the site average, and Women's Series pages matched the pattern at 112 seconds.
One banner builds a single, larger digital audience
Amsterdam 2026 drew 358,057 event page views, with World Tour pages contributing 215,939 and Women's Series pages 142,118. Staging both competitions under one banner built a single, larger digital audience than either competition reaches alone.
The event site runs on two GA4 properties under one banner. World Tour pages measured 15 – 26 June 2026; Women's Series pages measured 1 January – 25 August 2026.
The event home page led a deep top-page set
| Page | Views | Users | Avg engagement |
|---|---|---|---|
| /2026/amsterdam | 65,889 | 10,380 | 36.9s |
| /2026/amsterdam/games | 34,857 | 5,170 | 56.0s |
| /2026/amsterdam/teams | 13,293 | 3,552 | 32.2s |
| /2026/amsterdam/standings | 9,530 | 3,142 | 35.4s |
| /2026/amsterdam/standings/pools | 5,928 | 1,509 | 24.1s |
| /2026/amsterdam/standings/brackets | 3,948 | 1,377 | 20.1s |
| /2026/amsterdam/stats/summary | 3,832 | 761 | 9.1s |
| /2026/amsterdam/news/baskets-bonn-win-their-first-ever-world-tour-in-amsterdam | 3,029 | 1,300 | 7.5s |
The Bonn victory article drew 3,029 views and 1,300 users, the highest-performing single news item of the event.
Two competitions compound into one shared audience
How the World Tour and the Women's Series divided attention across the same three days.
Amsterdam 2026 ran the World Tour and the Women's Series as one event on one site across three days, sharing a venue, a production, a broadcast feed and an audience. Within that single footprint, the Women's Series accounted for 39.7% of event page views and 27.1% of live-stream views. The Netherlands defended home court, beating Rapid Bucharest 20-14 in the final after a 19-17 semi-final against Italy. Noortje Driessen took MVP with 31 points and 14 assists across the tournament. Rapid Bucharest recorded their best result to date as runners-up, having beaten Netherlands U25 21-19 in overtime to reach the final.
Women's Series content out-performs on a per-asset basis
The Women's Series drew 45,304 live-stream views from nine published assets, an average of 5,034 per asset against the World Tour's 3,931 across 31 assets. On a per-asset basis, Women's Series content out-performed.
The Women's Series Finals re-live was the third most-viewed asset of the entire weekend at 14,384 views, ahead of the World Tour Finals re-live at 13,522. The competition is a driver of event value in its own right.
Federation network carried the story across nine markets
Coverage was carried by the international federation network, five national federations, host-market outlets and international wire pickup.
Federation network drove volume.
FIBA published nine articles across the World Tour and Women's Series, from pool draw through MVP feature. The Bonn victory piece was the single highest-trafficked news item on the event site.
Five national federations covered their own teams.
The Italian, Portuguese, French, Dutch and US federations each published preview and result coverage in local language, extending reach into markets with no domestic broadcast partner.
Wire pickup reached Asia.
ANTARA News in Indonesia carried the Bonn result, evidence of the story travelling beyond the participating markets.
Coverage followed participation into every competing market
Twenty-five verified articles across nine markets. Coverage tracked participation: every market with a semi-finalist or a national team in the Women's Series produced local-language coverage.
Specialist depth today, mainstream headroom next
Federation and specialist channels carried the story with real depth and consistency across nine markets. Mainstream national desks in the Netherlands, Germany and Serbia are the clear next audience to unlock, and the existing coverage base gives that push a strong platform.
Twenty-five verified articles, outlet by outlet
| Outlet | Market | Headline | Date |
|---|---|---|---|
| FIBA | International | Baskets Bonn win their first-ever World Tour in Amsterdam | 21 Jun 2026 |
| FIBA | International | Netherlands defend home court with title triumph at Women's Series Amsterdam 2026 | 21 Jun 2026 |
| FIBA | International | Fabian Giessmann earns MVP honors after Bonn's breakthrough WT win | 22 Jun 2026 |
| FIBA | International | All we learned from FIBA 3x3 World Tour Amsterdam 2026 | 22 Jun 2026 |
| FIBA | International | Amsterdam shine at home on Day 1 of the FIBA 3x3 World Tour Amsterdam 2026 | 20 Jun 2026 |
| Basketball.nl | Netherlands | 3×3'ers leveren wereldprestaties voor eigen publiek | 23 Jun 2026 |
| Support by Report | Netherlands | Drie dagen 3x3 topsport, beleving en verbinding op de NDSM-werf | 22 Jun 2026 |
| 3x3 Unites | Netherlands | 3x3 Festival succesvol van start | 20 Jun 2026 |
| Frankfurt Skyliners | Germany | 3x3 SKYLINERS kämpfen sich bis ins Halbfinale von Amsterdam | 22 Jun 2026 |
| FIP | Italy | Amsterdam, Women's Series: terzo posto per le Azzurre, ko con i Paesi Bassi in semifinale | 21 Jun 2026 |
| FIP | Italy | Amsterdam, Master World Tour e Women's Series: Roma eliminata, Azzurre ai Quarti di finale | 20 Jun 2026 |
| FPB | Portugal | Campanha marcada pela atitude lusa dá 6.º lugar a Portugal na Women's Series de Amesterdão | 19 Jun 2026 |
| USA Basketball | USA | Miami and Phoenix Fall in Quarterfinals at 2026 FIBA 3x3 World Tour Amsterdam | 21 Jun 2026 |
| Sport Arena Streetball | Romania | Cel mai bun turneu pentru CS Rapid, locul 2 la Amsterdam | 21 Jun 2026 |
| ANTARA News | Indonesia | Baskets Bonn juarai 3x3 World Tour pertamanya | 22 Jun 2026 |
| FFBB | France | Ermont en quête d'exploit à Amsterdam, Toulouse en mission | 18 Jun 2026 |
AMSTERDAM ON THE WORLD STAGE
FIBA 3x3 World Tour and Women's Series Amsterdam 2026 reached 234 territories through TV and live-stream, generated 6.46M combined impressions and 3.97M video views, drew 358,057 views across the event's websites, and returned 25,361 hours of live-stream watch time at an average of 9 minutes 6 seconds per view. Social delivered 166,222 engagements at a 5.82% engagement rate. Amsterdam is the proof case for staging the World Tour and the Women's Series as one event: one build, one weekend, two competitions under a single banner, and a digital footprint to match.
166,222 engagements at a 5.82% engagement rate
Paid and organic activity on #3x3wtamsterdam, 1 January – 24 August 2026.
Instagram carried 71% of all impressions, making it the decisive channel for the event, with Facebook adding a further 18%. The remaining 11% spread across Threads, TikTok, Sina Weibo, Douyin and Twitch, giving the event a presence in every major social ecosystem.
Channel splits below 5% are reported in aggregate. Per-channel detail requires the underlying platform export.